Marcella Van Oel » Portfolio

Marcella Van Oel

I am a translator. I facilitate the transference of what may be a loose collection of ideas and bring them carefully into a specific structure that tells a story smoothly and concisely according to the chosen medium. team apparel ad hangtag for apparel product line travel brochure Book cover designs for Silver Birch Press: MCT Unfurling
Northwest Patterns needed a way to showcase a very diverse body of work and present it to industry peers as well as those new to the field, and ready to take the next step in hiring professional services. The immensely talented proprietor presents products and style from high brow serious to flat out whimsical with a rare gift for engineering stand alone hard goods as well. I used a click through slideshow on the home page and before and after shots on interchangable layers to illustrate that even roughly sketched out ideas can become real products. Role: designer, photo prep, scripting
Verbatim Editorial wanted to refresh the look of their site, and add a bit of Flash. A crisp, two column layout was used for a site that reads ‘clean and professional’. Role: creator, Flash dev
Provail, a non-profit serving the disabled, had the raw materials for a new site, but needed to consolidate, re-organize and polish the results. I streamlined the top header (by half the original components) and restyled the left navigation for clearer connection to related material. Role: consultant, re-configure layout and code, photo editing, graphics
The Slider Corporation markets a hybrid snowboard/scooter product called the Yeti. I created this site around a snow sport theme, and created an interactive photo gallery to showcase the product. Role: designer, graphics, photo editing, photo gallery function implemention
Yakutat Bay Lodge attracts serious fisherman to southeast Alaska. It needed a quick compilation of the most relevant information on choices for charters, guides, seasonal conditions and other attractions for the sportin’ life. Role: designer, graphics, photo editing